metaphors

How Conceptual Metaphors are Stunting Web Innovation

http://mashable.com/2010/01/13/conceptual-met...

As much as we focus on developing new technologies, it is also essential that we break free of certain metaphors that bind and restrict our thinking about what these technologies can ultimately achieve. The familiar “document” metaphor, among others, has cast a long shadow on how we think about the web, and is standing in the way of some innovation.

In his classic study of media theory, Understanding Media, Marshall McLuhan wrote, “We look at the present through a rear-view mirror. We march backwards into the future.”

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